UpPeek field notes · 5 min
How to write a creator brief (with a free template)
What a short creator brief should include, an example, and what to leave out so creators can say yes or no quickly.
By Neha, founder of UpPeek ·
Keep it to one page
A creator should be able to read your brief in a minute and know whether it suits them. Long briefs with rules for every scenario get ignored or decline.
What to include
Cover these points in plain language.
- ✓What the product is, in one sentence
- ✓Who it is for
- ✓The single thing you want, such as one video or post
- ✓Two or three angles that tend to work
- ✓What you are offering: access, a fee, or both
- ✓Timing and disclosure requirements
- ✓Freedom to decline
An example angle list
A demo angle shows the product doing one real job from start to finish. A before-and-after angle shows how people handle the task today and then with the product. An honest first impressions angle has the creator try it on camera and say what worked and what did not.
What to leave out
Do not script the creator's opinion, promise results, or require claims you cannot back up. Creators and their audiences trust honest content far more than copy they can tell was written for them.
Questions people ask
Do I need a brief for a free product offer?
A short one helps. Even three lines on what you want and when keeps the exchange clear and shows respect for the creator's time.